1904 Ford Model C Touring Car Advertisement from "Harper's Magazine"

Summary

Ford Motor Company released this early advertisement at a time when steam-powered, electric, and gasoline-powered vehicles all sold well. Compared to complicated steamers, Ford claimed its 1904 model was "so simple that a boy of 15" could operate it. It had also, according to Ford, "overcome all drawbacks such as smell [and] noise," matching the Model C with quiet, odorless electrics.

Ford Motor Company released this early advertisement at a time when steam-powered, electric, and gasoline-powered vehicles all sold well. Compared to complicated steamers, Ford claimed its 1904 model was "so simple that a boy of 15" could operate it. It had also, according to Ford, "overcome all drawbacks such as smell [and] noise," matching the Model C with quiet, odorless electrics.

Artifact

Photographic print

Subject Date

1903

Location

Not on exhibit to the public.

Object ID

84.1.1660.P.D.654

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.25 in

Width: 10 in

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