Advertising Poster, "Old Fashion Molasses," circa 1900

Summary

This turn-of-the-twentieth-century advertisement was used to sell Old Fashion Molasses. This and similar ads with depictions of African American also reflect the racial prejudices of the time. To white consumers this seemingly innocuous image of a smiling African-American woman idealized nonexistent times when whites believed they ruled benevolently and blacks "knew their place." The added stereotypical language also supported this racial view.

This turn-of-the-twentieth-century advertisement was used to sell Old Fashion Molasses. This and similar ads with depictions of African American also reflect the racial prejudices of the time. To white consumers this seemingly innocuous image of a smiling African-American woman idealized nonexistent times when whites believed they ruled benevolently and blacks "knew their place." The added stereotypical language also supported this racial view.

Artifact

Poster

Date Made

circa 1900

Subject Date

circa 1900

Collection Title

Poster Collection 

With Liberty & Justice For All
 On Exhibit

at Henry Ford Museum in With Liberty & Justice for All

Object ID

33.388.62

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 41.5 in

Width: 28.75 in

Inscriptions

Russell Morgan Print

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