Trade Card for Six Cord Thread, J. & P. Coats, 1880-1900

Summary

Late 19th century trade cards used colorful illustrations and promotional text to sell products. They also reflect the prejudices of the time. This trade card promised the black thread from J. & P. Coats will not fade. The card was a subtle confirmation to white consumers that blacks could never become white.

Late 19th century trade cards used colorful illustrations and promotional text to sell products. They also reflect the prejudices of the time. This trade card promised the black thread from J. & P. Coats will not fade. The card was a subtle confirmation to white consumers that blacks could never become white.

Artifact

Trade card

Date Made

1880-1900

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.1040

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 4.5 in

Width: 3 in

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