World War II Poster, "Equipment is Precious!," 1943

Summary

During the Second World War, all of the national governments of the warring nations used poster campaigns to encourage civilian and military support of the war effort. The advertising technique of these posters followed the innovative style developed during the First World War. By appealing to the viewer's emotions this poster helped the U.S. to rally the home front workers and consumers.

During the Second World War, all of the national governments of the warring nations used poster campaigns to encourage civilian and military support of the war effort. The advertising technique of these posters followed the innovative style developed during the First World War. By appealing to the viewer's emotions this poster helped the U.S. to rally the home front workers and consumers.

Artifact

Poster

Date Made

1943

Subject Date

1943

Creators

United States. Bureau of Engraving and Printing 

Place of Creation

United States, District of Columbia, Washington 

Creator Notes

Printed by the United States Bureau of Engraving and Printing, Washington, D.C.

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.60.5

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)

Dimensions

Height: 28 in

Width: 19.75 in

Inscriptions

Printed on poster at top: EQUIPMENT IS PRECIOUS! At bottom under image: Remember his needs. Your care / of office equipment will save / vital materials and help him win./ At bottom of poster: U.S. GOVERNMENT PRINTING OFFICE: 1943-O-554460. Artist name under image: B. Rig

Connect 3

Discover curious connections between artifacts.

Learn More