Trade Card for H.J. Heinz Company Apple Butter & Table Delicacies, circa 1900

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card (Advertising)

Date Made

circa 1900

Subject Date

circa 1900

Collection Title

Trade Card Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2137.11

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5 in

Width: 1.75 in

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