Moore's Ice Cream Sign, 1930-1955

Summary

Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in producing metal signs that advertised local products like Moore's Ice Cream, made in Atlanta, Georgia.

Before the days of national brands, locally-made products were advertised in community newspapers, through free giveaways, and by signs like this one -- that were affixed to the front and side walls of stores. The Mathews Company of Detroit, who produced this sign, specialized in producing metal signs that advertised local products like Moore's Ice Cream, made in Atlanta, Georgia.

Artifact

Advertising sign

Date Made

1930-1955

Location

Not on exhibit to the public.

Object ID

67.73.114

Credit

From the Collections of The Henry Ford. Gift of The Mathews Company.

Material

Tin (Metal)
Baked enamel

Technique

Embossing (Technique)
Lithography

Color

Ivory (Color)
Navy blue
Red

Dimensions

Height: 28 in

Width: 20 in

Inscriptions

Painted/embossed on front: CURB SERVICE / MOORE'S / GUARDED QUALITY / ICE CREAM

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