Brochure, "Rent a Fine Car, Drive It Yourself, Hertz," 1932

Summary

Using a dozen Model T Fords, 22-year-old entrepreneur Walter L. Jacobs started his now-global car rental car operation in Chicago in 1918. In 1923, he sold the business to John D. Hertz, president of a cab company, who renamed it the Hertz Driv-Ur-Self System. In 1932, Hertz opened the first airport rent-a-car facility in the country at Chicago's Midway airport.

Using a dozen Model T Fords, 22-year-old entrepreneur Walter L. Jacobs started his now-global car rental car operation in Chicago in 1918. In 1923, he sold the business to John D. Hertz, president of a cab company, who renamed it the Hertz Driv-Ur-Self System. In 1932, Hertz opened the first airport rent-a-car facility in the country at Chicago's Midway airport.

Artifact

Brochure

Date Made

1932

Subject Date

1932

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.85.3

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 8.5 in

Width: 3.625 in

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