Trade Card for Czar Baking Powder, Steele & Emery, 1870-1900
Add to SetSummary
Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, speaking with stereotypical language and often involved in some comical mishap. These images dehumanized blacks and affirmed the discriminatory biases many white Americans -- consumers of these trade cards -- held.
Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, speaking with stereotypical language and often involved in some comical mishap. These images dehumanized blacks and affirmed the discriminatory biases many white Americans -- consumers of these trade cards -- held.
Artifact
Trade card
Date Made
1870-1900
Subject Date
1870-1900
Creators
Empire Lithograph & Engraving Company
Place of Creation
United States, Connecticut, New Haven
United States, New York, New York
Creator Notes
Product manufactured by Steele & Emery (New Haven, CT). Lithography by Empire Lithograph & Engraving Co. (New York, New York)
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
90.0.281.82
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 4.75 in
Width: 3 in
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