Advertisement for Olds Motor Works, "District Chief Gaylord of the Boston Fire Department on Duty in His Oldsmobile," 1906

Summary

Carmakers sought customers beyond private owners. They saw lucrative potential in motorizing police departments, fire departments and other municipal agencies. This 1906 advertisement from Oldsmobile promotes the car's use by the Boston Fire Department. There is an implied message, too: If the Oldsmobile can handle rugged fire service, think how well it can serve your everyday needs.

Carmakers sought customers beyond private owners. They saw lucrative potential in motorizing police departments, fire departments and other municipal agencies. This 1906 advertisement from Oldsmobile promotes the car's use by the Boston Fire Department. There is an implied message, too: If the Oldsmobile can handle rugged fire service, think how well it can serve your everyday needs.

Artifact

Advertisement

Date Made

26 April 1906

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.14.41.1

Credit

From the Collections of The Henry Ford.

Material

Cardboard
Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 12 in

Width: 8.75 in

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