Advertising Proof, 1994 Lincoln Continental, "Admittedly, It Still Requires a Driver"

Summary

Lincoln's venerable Continental closed out its eighth styling generation with the 1994 model year. This era was marked by a pair of dramatic changes. The eighth-generation Continental was the first to feature front-wheel drive, and the first since 1948 built without an optional V-8 engine. This ad focused on the car's many automated features.

Lincoln's venerable Continental closed out its eighth styling generation with the 1994 model year. This era was marked by a pair of dramatic changes. The eighth-generation Continental was the first to feature front-wheel drive, and the first since 1948 built without an optional V-8 engine. This ad focused on the car's many automated features.

Artifact

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Date Made

1994

Subject Date

1994

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

94.16.1

Credit

From the Collections of The Henry Ford. Gift of Young & Rubicam Ltd.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.25 in

Width: 15.5 in

Inscriptions

Partial text over image: AUTOMATIC / On/Off Headlights / 4-Wheel ABS Brakes / Powertrain Function / Monitor / Self Adjusting "Memory Seats" / ... Partial text under image reads: Admittedly, It Still Requires A Driver / ... Lincoln / What a Luxury Car Should Be

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