1928 Lincoln Four-Passenger Coupe Advertising Proof, "Every Lincoln Body is a Custom Creation of Some Master Body Builder"

Summary

Under Leland ownership, Lincoln sourced automobile body designs largely from Murray Company and Brunn & Company. After Ford purchased Lincoln in 1922, that list grew to include Dietrich, Holbrook, Judkins, Le Baron, Waterhouse and others. By contracting for bodies in large batches of up to 100, Ford-owned Lincoln made exclusive coachwork available to customers at comparatively reasonable prices.

Under Leland ownership, Lincoln sourced automobile body designs largely from Murray Company and Brunn & Company. After Ford purchased Lincoln in 1922, that list grew to include Dietrich, Holbrook, Judkins, Le Baron, Waterhouse and others. By contracting for bodies in large batches of up to 100, Ford-owned Lincoln made exclusive coachwork available to customers at comparatively reasonable prices.

Artifact

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Date Made

February 1928

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.397

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 14.5 in

Width: 9.813 in

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