Line Drawing of Lincoln Zephyr Four-Door Sedan, 1936

Summary

Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important product, accounting for more than 90 percent of the company's production in the 1936 model year.

Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important product, accounting for more than 90 percent of the company's production in the 1936 model year.

Artifact

Photographic print

Date Made

24 March 1936

Subject Date

24 March 1936

Collection Title

General Photographs Series 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

P.833.65477

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in

Width: 11 in

Inscriptions

Text in image at center bottom: LINCOLN ZEPHYR FOUR DOOR SEDAN

Connect 3

Discover curious connections between artifacts.

Learn More