Grocery Store Sale Baskets of Various Heinz Products, circa 1930

Summary

The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays.

The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays.

Artifact

Photographic print

Subject Date

circa 1930

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.672

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Linen (Material)
Paper (Fiber product)

Technique

Gelatin silver process
Mounting

Color

Sepia (Color)

Dimensions

Height: 8 in

Width: 10 in

Inscriptions

stamped on back: From L. F. Beaudry / Commercial Photography / 519 Fifth Ave., PGH., PA.

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