Trade Card for H.J. Heinz Company Condiments, circa 1895

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card (Advertising)

Date Made

circa 1895

Subject Date

circa 1895

Creators

H.J. Heinz Company 

Gast Lithograph & Engraving Company 

Place of Creation

United States, Pennsylvania, Pittsburgh 

United States, New York, New York 

Creator Notes

Advertised product made by H.J. Heinz Company, Pittsburgh, Pennsylvania. Card lithographed by Gast Lithograph & Engraving Company, New York, New York

Collection Title

Trade Card Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2273

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5 in

Width: 1.75 in

Connect 3

Discover curious connections between artifacts.

Learn More