Trade Card for Swift & Company "Silver Leaf Lard," circa 1900
Add to SetSummary
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
Artifact
Trade card
Date Made
1880-1905
Creators
Keywords
United States, Nebraska, South Omaha
United States, Kansas, Kansas City
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
90.0.281.104
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Black-and-white (Colors)
Dimensions
Height: 3.25 in
Width: 5.5 in
Inscriptions
on front: What is the most important production of the UNITED STATES? SWIFT AND COMPANY'S SILVER LEAF LARD
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