Advertisement for 1927 Cadillac, "America's Greatest Motoring Gift to the World"
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
Advertisement
Date Made
October 1927
Subject Date
1927
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
91.303.214
Credit
From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 10 in
Width: 6.5 in
Inscriptions
Text at top reads: Presenting a New / CADILLAC / A New / Luxury / in Motoring Lower text reads in part: America's Greatest Motoring Gift To The World. / With justifiable confidence, Cadillac / offers for your approval the new Cadillac /.../ ...we confidently predict / you will concede that it must appeal / to the substantial, luxury-loving Cadillac / clientele as will nothing else in motor cars.
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