H.J. Heinz Company Sample Display Case, 1915-1930

Summary

H. J. Heinz believed that more people would buy his products if they were able to try them first. Heinz salespeople were instructed to set up demonstration (sampling) tables alongside their elaborate displays and offer new items for customers to try. Products were arranged in display cases like this one, providing shoppers with the opportunity to try new items before committing to purchase.

H. J. Heinz believed that more people would buy his products if they were able to try them first. Heinz salespeople were instructed to set up demonstration (sampling) tables alongside their elaborate displays and offer new items for customers to try. Products were arranged in display cases like this one, providing shoppers with the opportunity to try new items before committing to purchase.

Artifact

Display case

Date Made

1915-1930

Location

Not on exhibit to the public.

Object ID

53.41.191

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Wood (Plant material)
Paper (Fiber product)
Glass (Material)
Metal

Color

Cream (Color)
Orange (Color)
Green

Dimensions

Height: 16.5 in  (With lid open)

Height: 6 in  (With lid closed)

Width: 13.75 in

Length: 11.5 in

Inscriptions

plaque on front: PAT. APLD. FOR paper on inside of lid: HEINZ / 57 / VARIETIES / PURE FOOD PRODUCTS / CONTAIN NO ARTIFICIAL PRESERVATIVES OR OR COLORING MATTER / Try A Free Sample on a Cracker

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