Advertising Layout Illustration for Heinz Baked Beans, circa 1920

Summary

The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising layout drawing represents one of the steps in the marketing process in which the drawing, size, and shading are taken into consideration before the final advertisement is created.

The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising layout drawing represents one of the steps in the marketing process in which the drawing, size, and shading are taken into consideration before the final advertisement is created.

Artifact

Illustration (Layout feature)

Subject Date

circa 1920

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.483

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Ink
Paper (Fiber product)
Pencil (Marking material)

Technique

Drawing (Image-making)

Color

Black-and-white (Colors)

Dimensions

Height: 15 in

Width: 11 in

Inscriptions

pencil measurements in margins.

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