Advertising Card for Heinz Billboard at Ferry Union Depot, San Francisco, California, June 7, 1916
Add to SetSummary
The H.J. Heinz Company had humble beginnings in 1869 and has since become one of the most recognized names in the food industry today. This artifact, from the H.J. Heinz Company Collection, is one from The Henry Ford's sizeable collection of material dedicated to telling the company's history of innovative business practices and marketing techniques.
The H.J. Heinz Company had humble beginnings in 1869 and has since become one of the most recognized names in the food industry today. This artifact, from the H.J. Heinz Company Collection, is one from The Henry Ford's sizeable collection of material dedicated to telling the company's history of innovative business practices and marketing techniques.
Artifact
Handbill
Subject Date
07 June 1916
Creators
Place of Creation
Keywords
United States, California, San Francisco
United States, Pennsylvania, Pittsburgh
Panama-Pacific International Exposition (1915 : San Francisco, Calif.)
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.2279
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Ink
Technique
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 5.375 in (folded)
Width: 11.625 in (folded)
Height: 10.5 in (unfolded)
Width: 23.25 in (unfolded)
Inscriptions
written on address line: Adv. Mgr. [Advertising Manager] / H. J. Heinz Co., / Pittsburgh, Pa 1st article printed on handbill: Ferry Union Depot San Francisco / Extract From Chamber of / Commerce Report: / The survey has shown that the San Francisco / Ferry Station is the busiest terminal / in the United States, nearly 42,000,000 / persons passing through the depot yearly. / The only depot in the world from which / more people arrive and depart annually is the / Union Railroad Station in Paris. / Commuters alone to the number of 40,000 / from numerous bay cities and towns enter this / station daily. 2nd article printed on handbill: 42,000,000 Persons Pass Through this Depot Each Year; 90 per cent of all Traffic / Into and From the City / This is Greater than the Entire Population of France / These people are alert, earning buyers of the Western Metropolis and / prosperous cities within a radius of thirty miles, with an additional / population of a quarter of a million. / Foster and Kleiser Illuminated Bulletin Advertising, / as shown in this picture, blankets this immense traffic day and / night in an attractive, forceful and persistent manner. The cost is / from four to ten cents per thousand per month. / This advertising is a power to influence also a vast army of trail merchants, / jobbers and their salesmen, brokers and clerks, all very / important in the distribution problem. / The amount and character of this circulation and controlling positions / of these bulletins, are matters entitled to your serious consideration. / Write for further information, prices and photographs / Foster and Kleiser Company, San Francisco, Cal. 3rd article printed on handbill: San Francisco is the industrial and / financial center of a rich empire, lying / between the Rocky Mountains and the / Pacific Ocean, and drains this territory, commercially, from every direction. / Thousands of retail merchants and jobbers / from ten states, travel to and from San Francisco / through the ferry depot. Upon emerging / from this terminal, these bulletins are seen / directly across Embarcadero, the broadest / street in the city, and present a clean open / view, comparable with the stage of an immense / theatre. caption under panoramic photograph reads: Panoramic view from Union Depot, showing Foster and Kleiser Illuminated Bulletins.
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