Trade Card for Heinz Keystone Pickles, H.J. Heinz Company, circa 1885

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card

Date Made

circa 1885

Subject Date

circa 1885

Creators

H.J. Heinz Company 

Place of Creation

United States, Pennsylvania, Pittsburgh 

Creator Notes

Advertised products made by H.J. Heinz Company, Pittsburgh, Pennsylvania

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2100

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 3.5 in

Width: 5.25 in

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