Advertising Poster, "The California Raisins," 1988

Summary

In the 1980s, the California Raisin Advisory Board brought their product to life as an animated rhythm and blues band. The group's rendition of Marvin Gaye's "I Heard It Through the Grapevine" aired on a 1986 TV commercial and left the public wanting more. By 1988, The California Raisins had four albums, a Billboard Hot 100 hit, and a mockumentary about their origins.

In the 1980s, the California Raisin Advisory Board brought their product to life as an animated rhythm and blues band. The group's rendition of Marvin Gaye's "I Heard It Through the Grapevine" aired on a 1986 TV commercial and left the public wanting more. By 1988, The California Raisins had four albums, a Billboard Hot 100 hit, and a mockumentary about their origins.

Artifact

Poster

Date Made

1988

Subject Date

1988

Creators

Nori, Dawn 

Will Vinton Productions 

Applause Licensing 

California Raisins Advisory Board 

Place of Creation

United States, California, Woodland Hills 

Creator Notes

Artwork by Dawn Nori; for Will Vinton Productions for Applause Licensing, Woodland Hills, California, and the California Raisins Advisory Board.

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.30.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 22.5 in

Width: 28.125 in

Inscriptions

In center of poster: The / California / Raisins

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