Advertisement for General Motors, "A Car for Every Purse and Purpose," 1925
Add to SetSummary
Under company president Alfred P. Sloan, General Motors offered "a car for every purse and purpose." A buyer might start with a Chevrolet and gradually trade up to a fancier Oldsmobile, Buick, or Cadillac. It was the opposite of Henry Ford's one-size-fits-all Model T. As customers' wants and wallets grew in the 1920s, Sloan's approach took hold throughout the industry.
Under company president Alfred P. Sloan, General Motors offered "a car for every purse and purpose." A buyer might start with a Chevrolet and gradually trade up to a fancier Oldsmobile, Buick, or Cadillac. It was the opposite of Henry Ford's one-size-fits-all Model T. As customers' wants and wallets grew in the 1920s, Sloan's approach took hold throughout the industry.
Artifact
Advertisement
Date Made
December 1925
Subject Date
December 1925
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.657.405
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 9.5 in
Width: 6.5 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
