Trade Card for Hecker's Buckwheat, Hecker-Jones-Jewell Milling Co., 1893

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card

Date Made

1893

Subject Date

1893

Creators

Hecker-Jones-Jewell Milling Company 

Giles Company 

Place of Creation

United States, New York, New York 

Creator Notes

Advertised products made by Hecker-Jones-Jewell Milling Co., New York, New York. Card lithographed by Giles Company in New York

Collection Title

Trade Card Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.861

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5 in

Width: 3 in

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