Rendering of Proposed 1939 Cadillac "Low Grill" Design by William L. Mitchell, 1938

Summary

Bill Mitchell joined the Art and Colour Section at General Motors in 1935 under Harley Earl who put him in charge of the Cadillac Studio. After serving in World War II, Mitchell returned to GM in 1953. He became Vice President of Design in 1958 and served until his retirement in 1977. The Buick Riviera and the Chevrolet Corvette are among Mitchell's most iconic car designs.

Bill Mitchell joined the Art and Colour Section at General Motors in 1935 under Harley Earl who put him in charge of the Cadillac Studio. After serving in World War II, Mitchell returned to GM in 1953. He became Vice President of Design in 1958 and served until his retirement in 1977. The Buick Riviera and the Chevrolet Corvette are among Mitchell's most iconic car designs.

Artifact

Drawing (Visual work)

Date Made

20 January 1938

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.1.1734.74

Credit

From the Collections of The Henry Ford. Gift of the Family of William L. Mitchell.

Material

Paper (Fiber product)

Technique

Airbrushing
Rendering (Drawing techniques)

Color

Multicolored

Dimensions

Height: 18.25 in

Width: 22.375 in

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