Crowd on Beach near Heinz Ocean Pier, Atlantic City, New Jersey, circa 1907
Add to SetSummary
The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.
The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.
Artifact
Photographic print
Subject Date
circa 1907
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.1185
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Cardboard
Technique
Gelatin silver process
Mounting
Toning (Photography)
Color
Brown
Dimensions
Height: 17 in
Width: 21 in
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