1948 Tucker Advertisement, "Here's Why the Tucker '48 is Years Ahead!"

Summary

Preston Tucker promoted his Tucker 48 sedan heavily to interest investors as well as would-be customers. His claims sometimes got ahead of reality. While some of the features in this ad -- rear engine, four-wheel independent suspension -- made it into Tucker's production cars, others -- fuel injection, torque converter transmission, disc brakes -- were dropped due to engineering or manufacturing difficulties.

Preston Tucker promoted his Tucker 48 sedan heavily to interest investors as well as would-be customers. His claims sometimes got ahead of reality. While some of the features in this ad -- rear engine, four-wheel independent suspension -- made it into Tucker's production cars, others -- fuel injection, torque converter transmission, disc brakes -- were dropped due to engineering or manufacturing difficulties.

Artifact

Photographic print

Subject Date

18 April 1947

Creators

Bulletin Co. 

Philadelphia Tucker Company 

Creator Notes

Copied from the original Tucker advertisement published in THE SUNDAY BULLETIN newspaper, Philadelphia, Pennsylvania, 18 April 1947.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

84.1.1671.P.D.1271

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.25 in

Width: 10 in

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