Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954
Add to SetSummary
Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
Artifact
Advertisement
Date Made
10 July 1954
Subject Date
1954
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
91.303.159
Credit
From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11.625 in
Width: 8.5 in
Inscriptions
Text reads in part: It makes you feel / like the man you are / A fine car ... is an extension of a man's own personality. /... / So we ask you to take the wheel of a Buick Roadmaster - ... the automobile chosen more / and more by those who are definitely moving ahead in the world. / .../ The wondrous windshield / .../ , the Twin-Turbine Dynaflow /.../ Safety Power Steering, and magic cushioning of coil springs on all four wheels / ... / ... and it sells for the lowest price-per-pound in the fine-car field...
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