Henry Ford II Driving the First 1949 Ford off Assembly Line at Rouge Plant, 1948

Summary

Ford beat General Motors and Chrysler to the market with the first all-new postwar car from the Big Three. The 1949 Ford was a personal triumph for company president Henry Ford II. It represented his successful efforts to rebuild the automaker after the deaths of his father, Edsel Ford, and grandfather, Henry Ford.

Ford beat General Motors and Chrysler to the market with the first all-new postwar car from the Big Three. The 1949 Ford was a personal triumph for company president Henry Ford II. It represented his successful efforts to rebuild the automaker after the deaths of his father, Edsel Ford, and grandfather, Henry Ford.

Artifact

Photographic print

Date Made

27 April 1948

Subject Date

27 April 1948

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

P.833.85945

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.25 in

Width: 10.25 in

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