Large "Ford" Sign at the Rouge Plant, circa 1964

Summary

The River Rouge Complex took raw materials, like iron ore, and converted them to refined materials for the creation of new automobiles. Ford strategically positioned the Rouge Plant near the river to import raw materials by boat and used the Complex's railroad network to distribute them to the proper buildings for refinement. This strategy made Ford Motor Company more efficient and allowed for financial growth.

The River Rouge Complex took raw materials, like iron ore, and converted them to refined materials for the creation of new automobiles. Ford strategically positioned the Rouge Plant near the river to import raw materials by boat and used the Complex's railroad network to distribute them to the proper buildings for refinement. This strategy made Ford Motor Company more efficient and allowed for financial growth.

Artifact

Photographic print

Subject Date

31 October 1963

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

P.833.135687.95

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.25 in

Width: 10.25 in

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