Edsel Ford and Henry Ford at a Preview of 1939 Mercury Cars, Ford Rotunda, 1938
Add to SetSummary
Ford Motor Company introduced its Mercury line for 1939, priced midway between the basic Ford and the upscale Lincoln. The move followed General Motors' successful strategy of "a car for every purse and purpose." The Mercury brand was championed by Edsel Ford who, more than his father Henry, recognized the need for a broader product line.
Ford Motor Company introduced its Mercury line for 1939, priced midway between the basic Ford and the upscale Lincoln. The move followed General Motors' successful strategy of "a car for every purse and purpose." The Mercury brand was championed by Edsel Ford who, more than his father Henry, recognized the need for a broader product line.
Artifact
Photographic print
Date Made
24 October 1938
Subject Date
24 October 1938
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
P.833.70914.5
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8 in
Width: 11 in
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