H. J. Heinz Company Sales Manual, Pittsburgh, Pennsylvania, circa 1920
Add to SetSummary
The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- often known as travelers -- would learn about Heinz products, marketing strategies, and the Heinz brand philosophy, salesmen were also given manuals, like this one, which included things like company history and instructions for selling products and setting up displays and demonstration tables.
The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- often known as travelers -- would learn about Heinz products, marketing strategies, and the Heinz brand philosophy, salesmen were also given manuals, like this one, which included things like company history and instructions for selling products and setting up displays and demonstration tables.
Artifact
Manual (Instructional materials)
Subject Date
circa 1920
Keywords
United States, Pennsylvania, Pittsburgh
Manuals (Instructional materials)
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.1863
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Card stock
Leather
Metal
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 9.75 in
Width: 7 in