H. J. Heinz Company Sales Manual, Pittsburgh, Pennsylvania, circa 1920

Summary

The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- often known as travelers -- would learn about Heinz products, marketing strategies, and the Heinz brand philosophy, salesmen were also given manuals, like this one, which included things like company history and instructions for selling products and setting up displays and demonstration tables.

The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- often known as travelers -- would learn about Heinz products, marketing strategies, and the Heinz brand philosophy, salesmen were also given manuals, like this one, which included things like company history and instructions for selling products and setting up displays and demonstration tables.

Material

Card stock
Leather
Metal
Paper (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 9.75 in

Width: 7 in

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