Advertisement for Push-Button Driving, "New '56 Dodge, the Magic Touch of Tomorrow!" 1956
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
Advertisement
Date Made
31 October 1955
Subject Date
1956
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
91.303.1104
Credit
From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11.125 in
Width: 8.188 in
Inscriptions
Text under image reads in part: The Magic Touch of Tomorrow! / The look of Success! / ... / ...Dodge introduces the ease and safety of push-button driving...
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