"Fisher-Price Designs the Easiest-Handling Car Seat on the Road," 1988

Summary

The first state laws requiring child safety seats -- passed in 1978 -- not only protected young passengers, they also stimulated the market for the seats themselves. Automakers, baby products companies and toy manufacturers all got into the safety seat business at various times. This 1988 advertisement promotes the comfort and convenience of a seat produced by toymaker Fisher-Price.

The first state laws requiring child safety seats -- passed in 1978 -- not only protected young passengers, they also stimulated the market for the seats themselves. Automakers, baby products companies and toy manufacturers all got into the safety seat business at various times. This 1988 advertisement promotes the comfort and convenience of a seat produced by toymaker Fisher-Price.

Artifact

Advertisement

Date Made

1988

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.11.13

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 11.125 in

Width: 8.375 in

Inscriptions

at top of page: Fisher-Price designs / the easiest-handling car seat / on the road. text in part: You can count on basic safety. All car seats are government regulated on that score. / [...] with one smooth over-the-head motion. [...]

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