1924 Ford Model T Advertisement, "Among Those Women Who Are Recognized in Their Communities"

Summary

Automakers have long realized that, in many families, women have the final say in car-buying decisions. Automobile advertisements, like this one for the 1924 Ford Model T four-door sedan, were frequently targeted toward female customers. But this ad's central message -- that those who buy Ford sedans are tastemakers and trendsetters -- likely appealed to men too.

Automakers have long realized that, in many families, women have the final say in car-buying decisions. Automobile advertisements, like this one for the 1924 Ford Model T four-door sedan, were frequently targeted toward female customers. But this ad's central message -- that those who buy Ford sedans are tastemakers and trendsetters -- likely appealed to men too.

Artifact

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Date Made

January 1924

Subject Date

January 1924

Creators

Brotherton Company 

Ford Motor Company 

Place of Creation

United States, Michigan, Detroit 

Creator Notes

Created by Brotherton Company of Detroit, Michigan for Ford Motor Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.386

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 14.625 in

Width: 10.5 in

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