"Completely New Terraplane...No. 1 Car of the Low-Price Field," 1937

Summary

During the Great Depression, the Hudson Automobile Company introduced the budget-priced Terraplane in 1932. The car was capable of 80 miles per hour and set several racing records, making it worthy of its aviation-inspired name. Advertisements like this, though, emphasized value over speed. With the Depression easing in 1939, Hudson dropped the Terraplane line and refocused on its up-market cars.

During the Great Depression, the Hudson Automobile Company introduced the budget-priced Terraplane in 1932. The car was capable of 80 miles per hour and set several racing records, making it worthy of its aviation-inspired name. Advertisements like this, though, emphasized value over speed. With the Depression easing in 1939, Hudson dropped the Terraplane line and refocused on its up-market cars.

Artifact

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Date Made

19 December 1936

Subject Date

1937

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

88.352.717

Credit

From the Collections of The Henry Ford. Gift of George Wind.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 13.625 in

Width: 21.063 in

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