World War I Poster, "The Girl on the Land Serves the Nation's Need, Apply Y.W.C.A. Land Service Committee" circa 1917

Summary

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact

Poster

Date Made

circa 1917

Subject Date

circa 1917

Creators

Penfield, Edward, 1866-1925 

United States Printing and Lithograph Company 

Young Women's Christian Association. Land Service Committee 

Place of Creation

United States, New York, New York 

Creator Notes

Designed by Edward Penfield; printed by United States Printing & Lithograph Company, New York, New York.

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.565.88

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 25 in

Width: 30 in

Inscriptions

Print reads across bottom: The Girl on the Land / Serves the Nation's Need / apply Y.W.C.A. Land Service Committee Oval logo at lower left reads: THE UNITED STATES PRINTING & LITHOGRAPH CO. NEW YORK. Handwritten on reverse in pencil: Y.W.C.A. "The Girl on the Land".

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