"Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935
Add to SetSummary
The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
Artifact
Booklet
Subject Date
circa 1935
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.1692
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Card stock
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 6.5 in
Width: 8.75 in
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