Shell Oil Sign, 1958-1970

Summary

In 1904, the Shell Transport and Trading Company (later Shell Oil) adopted the scallop shell as its trademark. Over time, different iterations of the scallop shell corporate logo were developed. By the mid-20th century, it had been stylized, with the bright bold yellow-and-red color scheme that it has today -- beckoning motorists off the highway in the face of steep competition.

In 1904, the Shell Transport and Trading Company (later Shell Oil) adopted the scallop shell as its trademark. Over time, different iterations of the scallop shell corporate logo were developed. By the mid-20th century, it had been stylized, with the bright bold yellow-and-red color scheme that it has today -- beckoning motorists off the highway in the face of steep competition.

Artifact

Advertising sign

Date Made

1958-1970

Creators

Unknown

Location

Not on exhibit to the public.

Object ID

86.129.6

Credit

From the Collections of The Henry Ford.

Material

Steel (Alloy)
Enamel (Fused coating)

Technique

Embossing (Technique)

Color

Yellow
Red

Dimensions

Height: 48 in  (confirmed CMD)

Width: 48 in  (confirmed CMD)

Depth: 2 in  (confirmed CMD)

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