Advertising Poster for Crest Toothpaste with Norman Rockwell Illustration, "Look Mom-No Cavities!," 1957

Summary

One of Rockwell's most iconic advertising campaigns was Crest's "Look Mom-no cavities!" series in the late 1950s. His illustrations featured wholesome kids holding notes to mothers touting the child's good dental health. These were published in the Ladies' Home Journal, Reader's Digest, McCall's and other magazines popular with women. This poster was likely made for a drug or specialty store display.

One of Rockwell's most iconic advertising campaigns was Crest's "Look Mom-no cavities!" series in the late 1950s. His illustrations featured wholesome kids holding notes to mothers touting the child's good dental health. These were published in the Ladies' Home Journal, Reader's Digest, McCall's and other magazines popular with women. This poster was likely made for a drug or specialty store display.

Artifact

Poster

Date Made

1957

Creators

Rockwell, Norman, 1894-1978 

Procter & Gamble Company 

Creator Notes

Advertising illustration by Norman Rockwell. Commissioned by Procter & Gamble Company.

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

88.139.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 23.375 in

Width: 17.625 in

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