Advertisement, "Your Rauch & Lang or Baker Electric is a Car of Pleasure," 1916
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
Advertisement
Date Made
April 1915
Subject Date
April 1915
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.657.42
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 14.25 in
Width: 9.875 in
Inscriptions
Text reads in part: Pleasure / - and your Rauch & Lang or Baker Electric is a car of Pleasure. / You find pleasure in the utility by which you so easily reach the / out-o'-way places or make a social call. / Pleasure in the ease of control - in the roomy interior, in the genuine / coach work, and in the knowledge that your car is a Rauch & Lang / or Baker Electric.
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