1948 Ford F-1 Half-Ton Pickup Truck
Add to SetSummary
Ford Motor Company introduced its long-running F-series pickups with the 1948 F-1, the company's first all-new truck since World War II. Ford advertised the F-1 as "Bonus Built," suggesting that it was so well made that it gave customers added value for their money. Farmers and businesses were still the target markets, but the F-1 hinted at the pickup's greater sales potential.
Ford Motor Company introduced its long-running F-series pickups with the 1948 F-1, the company's first all-new truck since World War II. Ford advertised the F-1 as "Bonus Built," suggesting that it was so well made that it gave customers added value for their money. Farmers and businesses were still the target markets, but the F-1 hinted at the pickup's greater sales potential.
Artifact
Photographic print
Date Made
1948
Subject Date
1948
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
P.O.6437
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8 in
Width: 10 in
Inscriptions
Typewritten on attached sheet: Release Friday, Jan. 16, 1948 The new 1948 series F-1 Ford 1/2-ton truck has a 114-inch wheelbase with 6 1/2 foot pickup body. The new trucks offered in 1/2-ton, 3/4-ton, 1-ton, 1-1/2 ton, 2-ton, 2-1/2 ton and 3-ton capacities provide a wider range of models and capacities that ever before, including the F-7 and F-8 series --the largest trucks Ford has ever built. FROM FORD NEWS BUREAU Administration Building /
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