Advertising Poster, Heinz Strained Carrots, circa 1940

Summary

This poster advertised Heinz Strained Carrots without promotional text. After decades of effective publicity, the H.J. Heinz Company had become a well-known brand with recognizable packaging. Colorful imagery alone could communicate an important marketing message: Heinz products were prepared with fresh, high-quality ingredients.

This poster advertised Heinz Strained Carrots without promotional text. After decades of effective publicity, the H.J. Heinz Company had become a well-known brand with recognizable packaging. Colorful imagery alone could communicate an important marketing message: Heinz products were prepared with fresh, high-quality ingredients.

Artifact

Poster

Date Made

circa 1940

Subject Date

circa 1940

Creators

Unknown

Place of Creation

United States 

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.2131

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height : 40.875 in

Width: 36.75 in

Inscriptions

Advertising Poster showing various vegetables and can marked: HEINZ / EST'D 1869 / STRAINED / CARROTS / 57 VARIETIES / MADE BY H.J. HEINZ COMPANY. At right of can 57 in a circle, marked on left bottom BF - 86/ 2906, on right bottom marked: LITHO. IN USA

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