Heinz Products in Manhattan Food Store Display, Boston, Massachusetts, circa 1930

Summary

The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.

The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.

Artifact

Photographic print

Subject Date

circa 1930

Creators

H. J. Heinz Company 

Creator Notes

Photographed for H. J. Heinz Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.253

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process
Mounting

Color

Black-and-white (Colors)

Dimensions

Height: 8 in

Width: 10 in

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