Trade Card for C.I. Hood & Co. with Hood's Photos of the World, "Lion Monument, Lucerne, Switzerland," 1890-1910Add to Set
In the late 19th century, trade cards were a major means of advertising goods and services. Patent medicine producer, C.I. Hood & Co., had its own advertising department, creating cookbooks, calendars, and, most abundantly, trade cards. The trade card series, "Hood's Photos of the World," became popular among consumers, as it offered views of far-away places, providing a window to the broader world.