If a Mother Could Design a School Bus, This Would Be It, 1990
Add to SetSummary
Not surprisingly, safety is a long-running theme in school bus advertising. Navistar's International brand promoted the safety of its 3000-series buses in this 1990 ad. The buses were described as reliable, maneuverable, up-to-date, and efficient -- qualities, the ad suggested, that would appeal to any mother.
Not surprisingly, safety is a long-running theme in school bus advertising. Navistar's International brand promoted the safety of its 3000-series buses in this 1990 ad. The buses were described as reliable, maneuverable, up-to-date, and efficient -- qualities, the ad suggested, that would appeal to any mother.
Artifact
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Date Made
1990
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
91.348.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 11.75 in
Width: 18.75 in
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