Black Cherry Kool-Aid Packet, 1965-1969
Add to SetSummary
In the 1920s, Nebraska businessman Edwin Perkins developed a popular soft drink concentrate. The glass bottles he shipped it in were heavy and often leaked or broke, so Perkins reworked his liquid recipe to create a powdered mix that could be packaged in paper envelopes. Kool-Aid quickly became an American favorite. In the 1950s, General Foods Corporation purchased Perkins's company and introduced the iconic Kool-Aid pitcher.
In the 1920s, Nebraska businessman Edwin Perkins developed a popular soft drink concentrate. The glass bottles he shipped it in were heavy and often leaked or broke, so Perkins reworked his liquid recipe to create a powdered mix that could be packaged in paper envelopes. Kool-Aid quickly became an American favorite. In the 1950s, General Foods Corporation purchased Perkins's company and introduced the iconic Kool-Aid pitcher.
Artifact
Packaging
Date Made
1965-1969

On Exhibit
at Henry Ford Museum in Your Place in Time
Object ID
99.88.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Red
Pink (Color)
Purple
Gray (Color)
White (Color)
Black (Color)
Dimensions
Width: 2.75 in
Length: 4.25 in
Inscriptions
On front of Kool-aid package: BLACK CHERRY IMITATION FLAVOR / 10 CENTS PRE-SWEETENED / Kool-Aid / ARTIFICIALLY SWEETENED SOFT DRINK MIX-DIETARY / K / MAKES 2 QUARTS / NET WT. .18 OZ. / WARNER BROTHERS-SEVEN ARTS INC.