Black Cherry Kool-Aid Packet, 1965-1969

Summary

In the 1920s, Nebraska businessman Edwin Perkins developed a popular soft drink concentrate. The glass bottles he shipped it in were heavy and often leaked or broke, so Perkins reworked his liquid recipe to create a powdered mix that could be packaged in paper envelopes. Kool-Aid quickly became an American favorite. In the 1950s, General Foods Corporation purchased Perkins's company and introduced the iconic Kool-Aid pitcher.

In the 1920s, Nebraska businessman Edwin Perkins developed a popular soft drink concentrate. The glass bottles he shipped it in were heavy and often leaked or broke, so Perkins reworked his liquid recipe to create a powdered mix that could be packaged in paper envelopes. Kool-Aid quickly became an American favorite. In the 1950s, General Foods Corporation purchased Perkins's company and introduced the iconic Kool-Aid pitcher.

Artifact

Packaging

Date Made

1965-1969

Your Place In Time
 On Exhibit

at Henry Ford Museum in Your Place in Time

Object ID

99.88.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Red
Pink (Color)
Purple
Gray (Color)
White (Color)
Black (Color)

Dimensions

Width: 2.75 in

Length: 4.25 in

Inscriptions

On front of Kool-aid package: BLACK CHERRY IMITATION FLAVOR / 10 CENTS PRE-SWEETENED / Kool-Aid / ARTIFICIALLY SWEETENED SOFT DRINK MIX-DIETARY / K / MAKES 2 QUARTS / NET WT. .18 OZ. / WARNER BROTHERS-SEVEN ARTS INC.

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