Grilling at a Family Picnic Using Ford Charcoal Briquets, 1935

Summary

Cars and cookouts were a natural fit in the 1920s and 1930s. As roads improved, Americans were eager to go exploring, whether on short day trips or longer journeys. A roadside picnic saved money for budget-conscious travelers, or provided a destination in itself for a family on a Sunday drive. Ford used these themes to market its charcoal briquettes.

Cars and cookouts were a natural fit in the 1920s and 1930s. As roads improved, Americans were eager to go exploring, whether on short day trips or longer journeys. A roadside picnic saved money for budget-conscious travelers, or provided a destination in itself for a family on a Sunday drive. Ford used these themes to market its charcoal briquettes.

Artifact

Photographic print

Date Made

12 July 1935

Subject Date

12 July 1935

Collection Title

General Photographs Series 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.63292.G

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 7.875 in

Width: 11 in

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