Gerald Ford Campaign Button, 1976

Summary

In 1976, Democratic candidate Jimmy Carter endeared himself to many potential voters by using the symbols of the humble peanut--denoting his family peanut farm in Georgia--and his toothy grin, which his supporters felt appeared genuine and down to earth. This pro-Gerald Ford button turned the peanut symbol into a negative appeal against Carter.

In 1976, Democratic candidate Jimmy Carter endeared himself to many potential voters by using the symbols of the humble peanut--denoting his family peanut farm in Georgia--and his toothy grin, which his supporters felt appeared genuine and down to earth. This pro-Gerald Ford button turned the peanut symbol into a negative appeal against Carter.

Artifact

Button (Information artifact)

Date Made

1976

Subject Date

1976

Location

Not on exhibit to the public.

Object ID

2001.80.9

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)
Metal

Dimensions

Diameter: 3.5 in

Inscriptions

front: DON'T SETTLE FOR PEANUTS / Elect FORD edge: N. G. SLATER CORP. NYC 11 AFL CIO . . . .[illegible]

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