"Rolex Oyster" Catalog, 1984
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Swiss watchmaker Rolex has long been known for its expensive, high quality wristwatches. Rolex's "Oyster" -- the first waterproof wristwatch -- was introduced in 1923. Rolex watches, long regarded as status symbols, became a popular luxury good purchased by middle-class Americans during the expanding economy of the 1980s and 1990s.
Swiss watchmaker Rolex has long been known for its expensive, high quality wristwatches. Rolex's "Oyster" -- the first waterproof wristwatch -- was introduced in 1923. Rolex watches, long regarded as status symbols, became a popular luxury good purchased by middle-class Americans during the expanding economy of the 1980s and 1990s.
Artifact
Trade catalog
Date Made
1984
Subject Date
1984
Creators
Place of Creation
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2001.109.3
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 8.125 in
Width: 7.5 in

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