Barry Goldwater Campaign Button, 1964

Summary

Arizona Senator Barry Goldwater ran for president in 1964. Some of his campaign pieces employed this scientific abbreviation to promote the candidacy. "Au" is the periodical table symbol for "gold" and H2O is the chemical formula for "water." Put them together and they form "Goldwater." It's clever--but he still lost in a landslide to incumbent President Lyndon Johnson.

Arizona Senator Barry Goldwater ran for president in 1964. Some of his campaign pieces employed this scientific abbreviation to promote the candidacy. "Au" is the periodical table symbol for "gold" and H2O is the chemical formula for "water." Put them together and they form "Goldwater." It's clever--but he still lost in a landslide to incumbent President Lyndon Johnson.

Artifact

Button (Information artifact)

Date Made

1964

Creators

AFL-CIO 

Place of Creation

United States 

Creator Notes

Manufactured by an AFL-CIO member organization.

Location

Not on exhibit to the public.

Object ID

2002.0.25.41

Credit

From the Collections of The Henry Ford.

Material

Celluloid (Cellulosic)
Paper (Fiber product)
Metal

Color

Gold (Color)
Black (Color)

Dimensions

Diameter: 1.125 in

Inscriptions

Front: AU H20 | 1964

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